O2 are taking a pounding for their handling of the new 3G iPhone rollout this coming Friday. Gizmodo UK is reporting an email from an O2 agent to a customer that says there will only be "a few dozen" handsets in each of the O2 shops this Friday.
To get the marketing coverage O2 appeared to have sacrificed concentration of stock. I guess they figure this creates some great PR buzz, but of course the positive buzz would only follow a positive experience and that's unlikely to be the case by the time Friday comes around.
And in a slow-witted online marketing move, despite having switched off pre-ordering on its web site, O2's search marketing team still have paid search activity on searches for "O2 3G iphone". The link lands users on a page telling them they can't pre-order. Smart move.
Wednesday, 9 July 2008
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