One to watch for all retailers wondering what they need to be doing on Facebook ... Facebook are really clamping down on apps being developed by third parties. Last week they shut down Superwall from Rock You and also Slide. Both apps enable social interactions based around personalized widgets. The implication for you and me? Beware agencies touting how they could get you "into" Facebook - it's mostly fools gold. Also, beware Facebook who aren't being too clear on what is and isn't ok as far as 3rd party app development goes.
For more on Facebook's recent shut-down activity read this.
btw, top-tip re Facebook for retailers - leave it for your kids to organise getting drunk on - getting commercial on Facebook will only ever be interruptive. You need to stick to better retail basics.
Monday, 7 July 2008
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