Friday, 27 June 2008

Fiddling with the widget

Wonder if I can change the colour, be nice if it was more configurable. The dancing is ... I guess charming would be a good word. Still, the bods behind it (Projector Japan) won a lovely shiny award at Cannes this year. It won in the Integrated category but not sure why seeing as it exists in a purely digital environment - is it integrated because it exists on the Uniqlo site and can also be distributed? Is it integrated because its roots are clearly above the line but it also forms a practical widget for bloggers? Answers on postcards.

When you unbundle it, it's some very nice video work and a clock. What next an embedded Pacman widget being held up as the future of Integrated work?

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